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Benjamin Luzolo
ABOUT BENJAMIN

In 2008, I had a breakthrough idea: what if I could clean sneakers exceptionally well? There wasn't anything out there quite like what I envisioned. Being a sneaker collector myself, I was determined to find a solution to restore my beloved kicks when they inevitably got dirty.

In 2015, while at a festival, my sneakers ended up getting quite dirty. This prompted me to delve into the art of cleaning them effectively. Through trial and error, I experimented with various techniques until I achieved impressive results. Encouraged by my success, I began offering my cleaning services to friends and family, eventually transforming my basement into a makeshift workshop dedicated to sneaker restoration.

By 2016/17, I took my passion to the streets, establishing pop-up cleaning stations and delighting customers with live demonstrations in department stores. The positive feedback fueled my ambition. In 2019, I realized a long-held dream by inaugurating my first store on Ackerstraße in Düsseldorf-Flingern. Since then, our journey has led us to our current residence within a concept store, where we've been proudly situated since 2022, continuing to serve sneaker enthusiasts with dedication and finesse.

FAVORITE CLEANING

My specialization is of course premium cleaning for sneakers, as well as color refreshing. Especially completely white sneakers are my favorite, as you can see the before-and-after effect very well. It's simply fun to see the end result. Generally speaking, cleaning goes well when the shoe is made of uniform material. Mixed materials make the work more difficult and are always a bit of a challenge.

FAVORITE SNEAKER BRANDS

In my free time, I like to wear Nike and Asics, but I don't have any fixed brands that I prefer.

FUN FACT

Sometimes you find really strange things inside of the shoes that are delivered to us for cleaning. From keys to old socks, there has been quite a bit in there!

WHAT BENJAMIN LISTENS TO AT WORK

I like to listen to R'n'B and Hip Hop at work.

Address: Liesegangstraße 17A, 40211 Düsseldorf, Germany

PICTURES OF HIS WORK
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“I make shoe contact before eye contact.”